1 septembre 2023 – UNIDO Tunisia – PAMPAT II Program

We supported 7 Tunisian companies from the dates and sun-dried tomato sectors during their participation at ANUGA 2023. The mission aimed to maximize commercial impact through targeted B2B matchmaking, customized preparation, and direct buyer engagement. The booth served as a strategic hub to promote natural ingredients from Tunisia.

solution

The Problem

Tunisian exporters of sun-dried tomatoes and date derivatives face intense competition in EU markets, with limited buyer visibility and strong pressure on prices for bulk ingredients. Despite increasing global demand for healthy, natural ingredients, these SMEs lacked the branding tools and international outreach capacity to secure quality leads at major trade shows like ANUGA.

The Solution

The Challenge

  • Structuring commercial profiles for 7 SMEs with highly varied product lines and export readiness

  • Identifying and reaching relevant buyers in a crowded, competitive trade fair environment

  • Organizing tailored meetings that go beyond generic stand visits

  • Creating a unified and professional image for the Tunisian natural ingredients offer

We Made

  • Designed a dedicated promotional booklet in English showcasing the 7 companies and their product strengths

  • Built and activated a custom B2B prospecting campaign, leveraging our internal network and the fair’s exhibitor lists

  • Confirmed 20+ B2B meetings with importers, processors, and ingredient buyers

  • Delivered on-site coordination and coaching to guide the companies before, during, and after the show

  • Assisted each exhibitor in direct engagement and outbound visits to buyer stands across the venue

Services

B2B events
International prospection

Supported companies

7

Countries targeted

5

Confirmed buyer meetings

+20
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