3 décembre 2023 – ARAB ACCREDITATION COOPERATION - UNIDO

Oui Export designed and implemented a 6-month capacity-building project for 30 Tunisian agri-food companies, covering export strategy and food safety. The mission included training, coaching, market research, and a virtual B2B event with international buyers. The project was fully executed by our team under the national TRAQ framework.

solution

The Problem

Tunisian agri-food SMEs often struggle to access export markets due to weak internal structuring, limited understanding of international requirements, and poor alignment with global hygiene and food safety standards. Most companies lack tailored export strategies, regulatory knowledge (especially EU-focused), and visibility among foreign buyers. Without a structured framework, promising exporters remain stuck in local or low-value markets.

The Solution

The Challenge

  • Identify and qualify 30 companies across Tunisia with varied export readiness.

  • Deliver impactful training in both export development and food safety, covering technical and strategic topics.

  • Match each company with relevant target markets and product-market fits.

  • Generate real international exposure through a successful B2B matchmaking event.

  • Ensure participation and engagement over a long-term training and coaching program.

We Made

  • Designed and executed 7 full training modules: export tools, EU regulations, food safety, HACCP, supply chain, international certifications, and more.

  • Delivered tailored 3-day coaching sessions to each of the 28 eligible companies (17 export, 11 food safety), across 18 governorates of Tunisia.

  • Conducted market potential analysis and developed sectoral/market briefs for each company.

  • Organized and hosted a virtual B2B event “Taste Tunisia 2023” on the B2Match platform, with 20 qualified foreign buyers and more than 60 structured meetings.

  • Managed all phases: company selection, technical content, market research, matchmaking, and reporting.

Services

B2B events
International prospection
Market studies

Supported companies

30

Governorates covered

18

Confirmed buyer meetings

+60

International buyers

20

Training modules

7

Tailored market studies

15
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