Export Coaching
Structure, Secure, and Accelerate Your International Development
Looking to access a foreign market but unsure where to start?
At Oui Export, we offer tailored coaching programs to help companies build, optimize, and execute their export development strategy — step by step.
1. Preparing to Export: Strategy, Monitoring & Market Intelligence
🎯 Objective: Turn export intentions into a clear, structured, and documented strategy.
What we cover:
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How to access the right market information in an age of overload
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Setting up an efficient market watch system
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Business intelligence adapted to SMEs
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International market research methodology (country selection, segmentation, product fit)
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Understanding trade data and integrating it into your commercial logic
💡 In brief: You leave this module with a clear vision of target markets and a structured approach to analyzing them, using tools you'll learn to master.
2. Regulatory Compliance & Market Requirements
🎯 Objective: Avoid costly border issues by aligning your product with target market regulations.
What we cover:
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How to understand both export and import obligations (documents, certificates, sanitary rules, etc.)
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Key regulatory areas: labeling, allergens, packaging, contaminants, additives, certifications
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Finding and interpreting compliance information by product and country
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Sector-specific compliance: food, cosmetics, machinery, etc.
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Anticipating regulatory changes and adapting proactively
💡 In brief: You gain the ability to check and adapt your product’s compliance for each target market — reducing risks and increasing access.
3. Export Development Plan (EDP)
🎯 Objective: Build a tailored export roadmap with realistic goals and action steps.
What we work on:
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Full SWOT analysis (strengths, weaknesses, opportunities, threats)
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Internal diagnostics with the Oui Export Matrix
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“Prism effect” evaluation: how your product is perceived abroad
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Market entry strategy: agent, distributor, subsidiary, direct sales…
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Marketing mix export version: product, price, distribution, communication
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Structuring the EDP: timeline, priorities, costs, resource planning
💡 In brief: You leave this module with a detailed, ready-to-execute export plan, tailored to your business structure and ambitions.
4. International Prospecting: Targeting, Contacting, Converting
🎯 Objective: Launch a concrete commercial action plan abroad.
What we cover:
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Defining your targets (importers, wholesalers, GMS, distributors…)
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Building a qualified prospect database
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Segmenting and prioritizing outreach
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Multichannel outreach strategy: email, phone, LinkedIn, hybrid
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Crafting and refining your commercial pitch
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Lead tracking and qualification methods
💡 In brief: You leave this module with a ready-to-use prospecting system and the ability to launch campaigns immediately on your target markets.
